IDEA (Identify, Define, Educate, Act)
Our overarching strategy is to push back on the Jew hatred around the globe that has risen over the years and is seeping into the mainstream in many countries. We plan to achieve this pushback by creating an awareness campaign that will keep the various elements of antisemitism front and center. We plan to make this a global conversation and shine a light on the world’s oldest hatred. Exposure to sunlight is one of the best disinfectants.
The hatred of the Jews is similar to the many forms of hatred of the “other” that have surfaced around the globe. The hate that drives antisemitism is the same hate underlying racism against black people, fear and hatred of immigrants, and intolerance of gay people. We need to expose and unequivocally condemn those who practice the evil of actively promoting hatred. We need to turn them into the pariahs that they are.
The tactics we use to fulfill our strategy and mission vary by target market. Some initiatives fall under the category of proactive education while others are forms of crisis intervention. Our educational efforts need to start at a very young age since children’s opinions are formed early. Our crisis intervention is driven and prioritized based on the need, threat, and resources on hand.
WE FOLLOW THESE STEPS: I D E A – We identify, define, educate, and act against the evils of antisemitism. We strive to empower current populations and future generations to stand up to and defeat antisemitism. We work to inoculate young people today with the tools and methods to combat this hate while instilling pride in being Jewish and Zionist.